The gap
Urban has an active Facebook page and a scattering of Foursquare-era directory entries. There is no phone number publicly findable outside those listings, which is a quiet, daily loss of business.
Social pages are for people who already know you. Search is for the ones who don't. Without a site there is nothing for a local query to rank, and no page a Facebook post can usefully link to.
Everything above comes from public listings — directories, social pages and map entries — gathered while prospecting. Urban frizerski saloni has not commissioned this work and has no involvement in it. It is a concept, built to show what the site could be.
What the site does
Something to rank
A real page with address, hours and services in the markup, so “frizer Škrlca” has an answer that isn't a third-party listing.
A findable phone number
The single most valuable missing piece. In the nav, in the hero, in the footer, and tappable on a phone.
Where Facebook posts land
Every post can now point at a booking form instead of a comment thread nobody reads twice.
Fixed prices, stated plainly
“Nikad me nisu iznenadili računom” is the review this salon should be earning — so the price list makes the promise explicit.
Every screen
Photography is free-licence stock from Pexels, standing in until the salon is photographed properly. The screenshots above were captured without a network connection, so they show the artwork the page falls back to — open the live concept to see it with the photographs.
Phone first
Most of this audience arrives from a map pin or a social profile, which means a phone. The mobile layout is the one that decides whether the visit turns into a booking.
Concrete and lime, hard corners, oversized caps.
Under the hood
Typefaces
Palette
Concrete and lime, hard corners, oversized caps.
Scope
Are you Urban?
Then this is yours — say the word and it goes live at your own domain, with your photographs and your prices. If you'd rather it came down, one email and it's gone the same day.
Everyone else: same fixed price, same three weeks.